The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lee masThis book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
Lee masHaving explored multifaceted issues of IPR enforcement, this book argues that IPR enforcement problem is not an actual outcome ...
Lee mas"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class ...
Lee mas